Scribble

11 leaders. 11 big bets. All designed to push global business forward.

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Chairperson, Federal Trade Commission
Lina Khan
She's charged with a seemingly impossible task in DC: Hold Big Tech companies accountable. But so far some of her biggest swings have also resulted in high-profile misses. Can she scale back the dominance of some of America's biggest companies?
CEO, OpenAI
Sam Altman
His company launched ChatGPT and immediately sparked massive debate about next-generation AI. He fast-tracked a technology that might reshape humanity's future, but it's one fraught with major legal, ethical and regulatory implications.
Activist
Theresa Klenk
When her husband nearly died from heatstroke working as a UPS truck driver, this nurse helped back the high-stakes union negotiations for UPS to add air conditioning to its fleet. The union won, and future vans will have AC. Her fight to get existing trucks equipped continues.
CEO, WW International
Sima Sistani
She inherited a rebranded WeightWatchers, once known for in-person weight-loss meetings. Now she's spearheading two major risky moves in the opposite direction: a jump into the growing market for prescription obesity drugs and a hard push into digital.

Founder, Telfar
Telfar Clemens
He built his brand on luxe "Bushwick Birkin" bags that sold out in minutes, attracting new demographics via accessible pricing. To grow beyond popular drops, he's trying dynamic pricing, streaming and physical stores — all while working to stay inclusive.
Co-founder and CEO, Spill
Alphonzo Terrell
Elon Musk laid off this former Twitter employee. Instead of returning to Big Tech, he launched a competing platform attempting what no major player has managed to pull off: creating a safe space for minorities. To do so, he's rethinking content moderation and creator payments.
CEO, UBS
Sergio Ermotti
He left the top job at UBS in 2020 and went on to chair a Swiss insurer. Just three years later, the call came: UBS needed him back to steer the emergency takeover of Credit Suisse. Can the returning CEO pull off one of history's trickiest banking tie-ups?
CEO, Apple
Tim Cook
He could retire today and be remembered among the decade's most successful CEOs. Instead, he's betting his legacy on Apple's first revolutionary hardware product under his leadership: the Vision Pro mixed-reality headset. Success is anything but guaranteed.

EVP and Chief People Officer, Autodesk
Rebecca Pearce
While many tech companies agonized over when and how to make workers return to office, she found a solution: Let managers decide what's best for their teams. But she knew that risked making Autodesk look like it punted on a decision and gave in to workers.
CEO, Land O'Lakes
Beth Ford
As a farmer-owned co-op, this century-old company has long understood the needs of rural areas. That's why its CEO is paying farmers to adopt more sustainable practices and bringing broadband to far-flung communities. But not everyone wants change.
Chair and CEO, Foxconn
Young Liu
His company is famous for manufacturing iPhones — and for alleged worker abuse in China. Now Foxconn wants to build electric vehicles for automakers. But Foxconn has already faced one nasty breakup with an American EV maker.

Previous Years

Photo credits
Joel Saget/AFP/Getty Images, Dimitrios Kambouris/Getty Images, Justin Sullivan/Getty Images, Stefan Wermuth/Bloomberg/Getty Images, Courtesy Land O'Lakes, Graeme Sloan/Sipa USA/AP, Zoe Todd/CNN, Ann Wang/Reuters, Courtesy Autodesk, Erica Shroeder, Maya Umemoto Gorman/Washington Post/Getty Images.