Disney unveils Disney+, its new streaming service | CNN Business

Disney unveils Disney+, its new streaming service

disney plus screen
See what Disney's new streaming service will look like
02:15 - Source: CNN Business

What we covered here

  • What: Disney unveiled its new streaming service, Disney+ at its investor day event
  • Where: Disney (DIS) headquarters in Burbank, California.
  • Why it matters: Disney+ aims to take on Netflix (NFLX) with its massive content library, including “Star Wars” and Marvel.
29 Posts

Disney flexes its media muscle at Investor Day

How much would you pay for Marvel, “Star Wars,” Disney Animation, National Geographic and “The Simpsons”? $15? $10? How about $6.99 a month?

The price is a pretty good deal for everything you get, and it undercuts the price of Netflix, arguably Disney’s biggest competitor. I wasn’t the only one surprised – some of the investors and media members in the room gasped when the price was announced.

Time will tell who survives the streaming wars, but Disney (DIS) flexed its media muscle on Thursday and made its presence known. The mouse is in the house and it’s mighty.

Here are all the shows and films that will be on Disney+

There’s A LOT of content coming with Disney+, so here’s a list of all the series and films the company announced will be on the service:

Live Action Series:

  • High School Musical: The Musical: The Series
  • The Mandalorian
  • Diary of a Female President
  • The Falcon and the Winter Solider
  • Loki
  • Untitled Cassian Andor Series
  • WandaVision

Animated Series & Shorts:

  • Forky Asks a Question
  • SparkShorts
  • Lamp Life
  • Monsters at Work
  • Star Wars: The Clone Wars
  • Marvel’s What If…?

Documentaries, Unscripted Series & Live Specials:

  • Encore!
  • Untitled Walt Disney Imagineering Documentary Series
  • Marvel’s Hero Project
  • The World According to Jeff Goldblum
  • Be Our Chef
  • Cinema Relics: Iconic Art of the Movies
  • Into the Unknown: Making Frozen 2
  • Magic of Animal Kingdom
  • Marvel’s 616
  • (Re)Connect
  • Rogue Trip
  • Shop Class
  • Earthkeepers
  • Ink & Paint

Original Films

  • Lady & The Tramp
  • Noelle
  • The Phineas and Ferb Movie
  • Stargirl

Bob Iger says he's stepping down as Disney CEO in 2021 (seriously, this time)

Disney’s Investor Day is about the company’s future. Will Disney CEO Bob Iger extend his contract once again to be a part of that future?

He joked that he’s said this before but that this time he means it.

In terms of Disney’s strategy, Iger said that what the company is putting forward is “an aggressive strategy, but that “we need to be all in.”

Disney+ will be the exclusive home of "The Simpsons"

America’s favorite family is heading to Disney+.

Disney+ will be the exclusive home of the longest-running sitcom in TV history, “The Simpsons.”

All 30 seasons of the show starring Homer, Maggie, Bart, Marge and Lisa will be available on day one of the service.

For the announcement, the Simpsons starred in a video where they all wore mouse ears in front of statues of Darth Vader and Disney CEO Bob Iger.

Here's how much Disney+ will cost and when it will launch

Disney+ will be here in time for the holidays.

The company’s new streaming service will launch on November 12, 2019 in North America. It’ll cost $6.99 a month and $69.99 a year.

Disney (DIS) said it expects to have 60 million to 90 million subscribers by end of fiscal year 2024.

'The Mandalorian' gets its own Disney+ series

“The Mandalorian” is, by all indications, the flagship series for Disney+.

Lucasfilm president Kathleen Kennedy and director Jon Favreau, who is producing the series, said that the series will be available on day one.

The series, which follows a helmet wearing Boba Fett-esque bounty hunter played by Pedro Pascal, will be eight episodes, according to Favreau.

The good news is that the sizzle reel and clips they showed looked exactly like what “Star Wars” has always look liked: adventurous, dark and set, well, you know, in a galaxy far, far away.

The galaxy of 'Star Wars' films are zooming over to Disney+

The galaxy far, far away has landed on Disney+

Other films such as “Star Wars: The Last Jedi” and “Solo” will pop up on Disney+ in the first year.

That’s interesting since it indicates that Disney likely bought back the rights to show the films. They had been owned by CNN parent Turner, which is now along with its parent WarnerMedia owned by AT&T (T). Of course, WarnerMedia is planning a streaming service of its own this year.

Marvel heroes are getting a ton of original shows on Disney+

Marvel is a $18.5 billion film franchise and now it’ll have original shows on Disney+. A lot of original shows.

Here’s the lineup, announced on stage by Marvel Studios president, Kevin Feige:

  • “Wanda Vision” – This series will star Vision and Scarlet Witch (even though both were killed by Thanos in “Infinity War”). Feige didn’t explain what the show was about, but showed concept art of Vision and Scarlett dressed in black and white like the family from “Leave it to Beaver.”
  • “Falcon & Winter Solider” – This will showcase two heroes who started as enemies and became friends (again, both were killed by Thanos). Feige said the series will be a “deeper dive” where fans will learn about these heroes.
  • “Loki” – This series will star Tom Hiddleston as Thor’s brother, Loki. Feige didn’t say much about it other than it’ll have Loki’s trademark mischief (Loki was also killed by Thanos).
  • “What If…” – This was Marvel’s most interesting show announcement: “What If…” will be an animated series that will wonder what life would’ve been like if things went a different way. For instance, Feige said that he first episode the show will ask what would have happened if Steve Rogers never became Captain America.

Woody, Buzz and Forky are heading to Disney+

If you want to take part in Woody and Buzz’s adventures, Disney+ has you covered.

Pete Docter, the chief creative officer at Pixar, told investors that 18 Pixar films will available on the service when it launches. Its shorts like the Academy Award winning “Bao” will be there too.

Another short about two “Toy Story” characters, “Forky Asks A Question” and “Lamp Life,” will be available for fans to watch when the service launches.

“We are not slowing down,” Docter said. “We are thrilled to show you more on the big screen and Disney+.”

Disney's animated classics will be available on Day One

Disney was built on animation and so is Disney+.

For years, Disney has famously kept many of its animated hits in its “Disney vault,” but now they’ll have a home on Disney+.

Jennifer Lee, chief creative officer of Walt Disney Animation, announced that the studio’s “13 film signature collection,” which includes classics like “Bambi,” “The Jungle Book,” “Snow White and Seven Dwarfs” and “Aladdin,” will be available on Disney+ on day one.

It will also be the exclusive home of “Frozen II” next summer.

Here's what Disney+ looks like

Finally, we got what came for: a demo of Disney+.

But suffice to say that the interface looks a lot like the interface for Apple TV or Netflix (think of a grid of brands and content). At the top is the “hero carousel” that will have Disney+ originals, films and series.

“Brand areas,” aka little boxes that say Pixar or Marvel on them, populate the Disney homepage. When you hover over, say, the Disney box, fireworks go off behind the iconic Disney (DIS) castle.

When you click on a title, such as “Captain Marvel,” which will be available at launch, it takes you to a title page that offers the film in high def, including 4K.

The Disney+ homepage is for navigation, of course, but it’s about showing consumers everything it owns, and reminding them that Disney is the only place to get it all.

Disney's films have made $37 billion since 2006

It’s no shock that Disney (DIS) has been big at the box office, but here’s how big Disney is at the box office.

All of them will be released on Disney+ starting with “Captain Marvel.”

Disney has the best hold music

We’re currently in a break at Disney’s Investor Day event, but that doesn’t mean that Disney (DIS) isn’t being Disney in the meantime.

During the 15 minute break, the company has been playing classical piano versions of its classic hit songs such as “Gaston” from “Beauty and the Beast,” songs from “Mary Poppins” and “Under the Sea” from “The Little Mermaid.”

Now I’m going to have all those songs stuck in my head all day.

You might not know what Hotstar is, but it's a big deal

When Disney (DIS) acquired Fox’s assets last month it also gained control of Hotstar, an Indian streaming service.

“India has emerged as a thriving market,” said Uday Shankar, president of Disney’s Asia Pacific unit. He added that it’s become “a magnet” for content companies.

Its tagline? “Inspire a billion imaginations.”

ESPN+ will air 10,000 live events this year

ESPN+ is now a “foundational pillar of our brand,” according to Jimmy Pitaro, ESPN’s president.

Pitaro told investors that the sports cable network will air “over 24,000 live events this year” and that ESPN+ helps connects its viewers across TV and digital. He said that on both platforms combined, ESPN brings in 200 million viewers a month.

Rusell Wolff, the executive VP and GM of ESPN+, said that there are 10,000 live events and originals on the streaming service, which has added more than two million subscribers in less than a year.

“Where does this all lead us?” Wolff asked. “The future.”

Disney will probably bundle its streaming services

Disney’s streaming brand is bigger than just its new service, Disney+. It’s also Hulu and ESPN+, and soon consumers may be able to get all of them for one price.

Kevin Mayer, chairman of Disney’s Direct-to-consumer unit, told investors that it was “likely” that Disney (DIS) will bundle its streaming services. He also said that it’d be for a “discounted price.” So think cable, but smaller and on multiple platforms and all under Disney’s (DIS) corporate umbrella.

Mayer also noted that Disney+ would be ad-free, so no commercials.

Disney's Kevin Mayer breaks down the company's 'evergreen library'

Content is king, after all.

That’s how Kevin Mayer, chairman of Disney’s Direct-to-consumer unit, explained how Disney (DIS) would stand out in the world of streaming.

Mayer first showed how popular streaming has become and how much it has grown in recent years. He did mention that it’s a “growing” but “crowded” marketplace.

So Disney is hoping to stand out using its brands like ESPN, ABC, Pixar and Marvel help it stand out in its “evergreen library.” And now it has Fox.

Bob Iger is ready to take Disney into its next century

Disney CEO Bob Iger.

Bob Iger is ready for the future.

The Disney (DIS) CEO walked on stage to the company’s trademark song, “When You Wish Upon A Star,” to talk about how the company will enter its second century.

Iger said that it’s an “it’s exciting time but a challenging time,” but mentioned that the company is starting from a position of strength and “unbridled optimism.” The Disney chief mentioned that new stories like “Star Wars” and Marvel fit in with the company’s timeless stories, and all of them will populate Disney+.

The voices of James Earl Jones and Patrick Stewart tell the story of Disney

Disney (DIS) knows how to tell a story and it brought in heavy hitters to tell the tale of its origins.

The company’s investor day opened with a highly produced video that included narration by James Earl Jones (Disney’s Mufasa from “The Lion King”) and Patrick Stewart.

The video took guests on Disney’s journey from its origins in 1923 to its latest acquisition of Fox. Deadpool, an R-rated character from Fox’s Marvel universe and who is now with Disney, got a big laugh in the room for talking about mouse ears.

The video then went into the company’s television offerings, including series from ABC and FX. It also touched on the company’s innovations in broadcasting and at its parks and resorts. Walt Disney could be heard reading the 1955 dedication to Disneyland towards the end of the introduction video.

And with that, Disney’s Investor Day has begun.

Disney Investor Day is off and running to the tune of 'A Whole New World'

Disney (DIS) knows investors and the public have a lot of questions about its streaming plans, and it didn’t wait long to address the curiosity.

“Our goal today is to answer as many of those questions as possible,” Lowell Singer, Senior VP of Investor Relations said kicking off the Investor Event.

He then explained the event’s lineup, which is as follows:

  • Welcome Remarks
  • Direct-to-Consumer Strategy
  • Hulu
  • Hotstar
  • A short break
  • Disney+
  • Financial Overview

The first song that kicked off Singer’s remarks was “A Whole New World” from “Aladdin.” That’s apt considering that with streaming, Disney is off to a whole new world itself.