Think golf is a bit dull? Whim Golf, a luxury apparel brand and design studio, is out to change your mind.
Think golf is a bit dull? Whim Golf, a luxury apparel brand and design studio, is out to change your mind.
Colin Heaberg / Whim Golf
Founded in 2019 by Colin Heaberg and Will Gisel, the company sells a range of polos, shorts, caps and other golf gear on its<strong> </strong>website – all “100% made in the USA.”
Founded in 2019 by Colin Heaberg and Will Gisel, the company sells a range of polos, shorts, caps and other golf gear on its website – all “100% made in the USA.”
Whim Golf
Heaberg says the company is targeting people who have interests beyond golf. “They might be into architecture, or watch a lot of basketball, or listen to different types of music or whatever, but also play golf. I think we naturally bring in that golfer – that person who is just already looking for something different.”
Heaberg says the company is targeting people who have interests beyond golf. “They might be into architecture, or watch a lot of basketball, or listen to different types of music or whatever, but also play golf. I think we naturally bring in that golfer – that person who is just already looking for something different.”
Nolis Anderson/Whim Golf
Whim aims to replicate the feel of “classic American sportswear,” and often features button downs and chino jeans.
Whim aims to replicate the feel of “classic American sportswear,” and often features button downs and chino jeans.
Hugo Denis-Queinec/Whim Golf
Not every product is intended for the fairway though, with Whim launching its<strong> </strong>own line of hotel slippers in 2023.
Not every product is intended for the fairway though, with Whim launching its own line of hotel slippers in 2023.
Jessica Fauxly/Whim Golf
The company’s biggest launch to date arrived in July this year, as it unveiled a sneaker produced in collaboration with Reebok, retailing at $130.
The company’s biggest launch to date arrived in July this year, as it unveiled a sneaker produced in collaboration with Reebok, retailing at $130.
Aijani Payne/Whim Golf
Aiming to celebrate the overlap between art and sport, Whim has created “countless” art pieces and photo shoots.
Aiming to celebrate the overlap between art and sport, Whim has created “countless” art pieces and photo shoots.
Colin Sussingham/Whim Golf
Whim’s flagship offering is its “Free Golf Initiative” <strong>-</strong> putting greens installed at seven pop-up stores across various US cities that invite passers-by to try the game free of charge.
Whim’s flagship offering is its “Free Golf Initiative” - putting greens installed at seven pop-up stores across various US cities that invite passers-by to try the game free of charge.
Whim Golf
Its 2022 pop-up store in New York City was an example of Heaberg’s primary objective, to increase participation in the game – particularly in urban areas. “If you make it so someone can walk off the street, grab a putter and try, you’re going to get more golfers, and that’s what it should really be about,” he said.
Its 2022 pop-up store in New York City was an example of Heaberg’s primary objective, to increase participation in the game – particularly in urban areas. “If you make it so someone can walk off the street, grab a putter and try, you’re going to get more golfers, and that’s what it should really be about,” he said.
Collin Hughes/Whim Golf