New York CNN Business  — 

Alibaba reported sales and earnings for the third quarter that missed forecasts and warned that results for the year will be below estimates as well. The stock sank on the news.

Shares of Alibaba (BABA) were down 10% in early trading Thursday. The Chinese e-commerce giant reported sales growth of 29% from a year ago, to $31.1 billion. But Wall Street was expecting revenue of $32.1 billion. Earnings per share fell 38% from a year ago and also were below expectations.

The company also said that sales for its current fiscal year should rise between 20% and 23% from a year ago. Analysts were predicting growth of nearly 28%.

Alibaba, co-founded by Jack Ma, and fellow Chinese tech giants Tencent (TCEHY), Baidu (BIDU) and TikTok owner ByteDance, have been subject to increased regulatory scrutiny from the Chinese government lately. Beijing has cracked down on large corporations, which has hurt results.

In its earnings release, Alibaba cited “regulations” and a “regulatory environment that affect Alibaba’s business operations” as well as “privacy and data protection regulations and concerns” as some of the uncertainties it was facing.

Earlier this year, Alibaba was forced to cancel plans to take its Ant Group affiliate, which owns fintech giant Alipay, public.

Alibaba’s giant cloud business continues to post impressive results though. Revenue rose 33% from a year ago for that unit. Alibaba Cloud has helped the company expand beyond China as well, a key goal.

“Alibaba continued to firmly invest into our three strategic pillars of domestic consumption, globalization, and cloud computing to establish solid foundations for our long-term goal of sustainable growth in the future,” Alibaba chairman and CEO Daniel Zhang said in a statement.

Alibaba’s results come one week after the company wrapped up its annual Singles Day online shopping extravaganza. Chinese consumers continued to shop for bargains during the event, but sales growth for the platform was slower than last year.

Part of that is probably because of the regulatory environment, but Alibaba is also facing tougher competition as well as a slowdown in the Chinese economy.

During a conference call with analysts Thursday, Zhang said “economic headwinds, coupled by intensifying market competition also affected our core commerce business in China.”

He noted that there was a slowdown in apparel and general merchandise but that consumer electronics and furniture demand remained resilient.

Rival JD.com (JD) also reported earnings Thursday morning. Sales and profits topped forecasts, and the company’s shares were up nearly 4% in early trading.

“Consumers and business partners increasingly trust and rely on JD, and we were able to outpace the industry growth in China in the third quarter,” JD.com president Lei Xu said in the earnings release.

JD.com’s stock has surged more than 25% in the past six months while Alibaba shares have fallen nearly 25% during the same time frame.