TO GO WITH AFP STORY US-FOOD-SOCIETY-MCDONALD'S A photo of a McDonalds' McRib sandwich, next to fries on November 2, 2010. Fast food giant McDonald's is bringing back a sandwich -- the McRib -- that gained cult acclaim over the last three decades, in a move lauded by fans known to travel great distances in the hunt for the coveted treat.The boneless pork chop between a bun and slathered with tangy BBQ sauce, topped with onions and pickles, was first launched in 1981, and with rare exceptions has only been offered for sale in select McDonald's for a few weeks at a time. From Tuesday, it will be available nationwide, and for an entire month. AFP Photo/Paul J. Richards (Photo credit should read PAUL J. RICHARDS/AFP via Getty Images)
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TO GO WITH AFP STORY US-FOOD-SOCIETY-MCDONALD'S A photo of a McDonalds' McRib sandwich, next to fries on November 2, 2010. Fast food giant McDonald's is bringing back a sandwich -- the McRib -- that gained cult acclaim over the last three decades, in a move lauded by fans known to travel great distances in the hunt for the coveted treat.The boneless pork chop between a bun and slathered with tangy BBQ sauce, topped with onions and pickles, was first launched in 1981, and with rare exceptions has only been offered for sale in select McDonald's for a few weeks at a time. From Tuesday, it will be available nationwide, and for an entire month. AFP Photo/Paul J. Richards (Photo credit should read PAUL J. RICHARDS/AFP via Getty Images)
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New York CNN Business  — 

Dunkin’ is adding its first-ever spicy donut, and it’s spooky too.

The Spicy Ghost Pepper Donut is described as a “deliciously daring donut.” It’s baked with a classic yeast dough and topped with strawberry icing that’s mixed with a blend of cayenne and ghost pepper, one of the hottest chili peppers in the world. Dunkin (DNKN)’ is offering the donut beginning Wednesday through December across its US restaurants.

Dunkin's new Spicy Ghost Pepper donut is here.
Dunkin's new Spicy Ghost Pepper donut is here.
Dunkin' Brands

Spicy flavors have been trending on fast food menus recently. McDonald’s (MCD) started selling Spicy Chicken McNuggets last month, its first new McNugget flavor in the United States since 1983. California-based chain Del Taco unveiled new menu items flavored with Cholula, a popular hot sauce, earlier this month. Whataburger also added a spicy chicken sandwich to its menu last week.

Like most fast food places, Dunkin’ adds quirky menu items and promotes marketing ploys to bring customers into their stores. Fast food is a zero-loyalty business with razor-thin margins, so any bump in customers is a major win.

Dunkin’ rival Krispy Kreme has also trotted out Halloween donuts this year. New on its menu are monster-themed donuts, including Dracula and Frankenstein. Customers can get a free donut if they were a costume to any locations.