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Super Bowl

Sneak peek at Super Bowl 51 ads

The ghost of Spuds MacKenzie and an ad about immigration steal the show in the swell of upcoming Super Bowl ads. Advertisers are paying, on average, $5 million for 30-second spots during Sunday's game on Fox. But if you want to watch something other than commercials, the New England Patriots happen to be playing the Atlanta Falcons.

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Melissa McCarthy finds out in this Super Bowl ad that saving the world isn't so easy, whether it's the whales, the trees, melting ice caps or rhinos. The message here is loud and clear: it's more convenient to just buy a Kia Niro.

By Aaron Smith   @AaronSmithCNN - Last updated February 03 2017 11:44 AM ET
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