Mark Zuckerberg said Wednesday that Facebook will continue to mark videos that are clearly false or manipulated and limit their distribution across the social network – such as a recent one of House Speaker Nancy Pelosi that was edited to make her appear to be slurring her words. But Facebook will not take such videos down, he said.
“If it’s misinformation, we say, okay, we don’t think it should be against the rules to say something that happens to be false to your friends,” he said Wednesday afternoon during an interview on stage at the Aspen Ideas Festival.
Responding to a question from interviewer Cass Sunstein, Zuckerberg said he doesn’t think people want such content to be censored.
“If you’re just hiding things that are rumors, how are people going to refute them?” he asked. “I think it would be overreach to say, ‘Hey, you can’t say something that’s not correct to your friends.’”
He added that Facebook is “thinking through” what kind of policy it should have regarding deepfakes, which are videos created using artificial intelligence that appear to show someone doing or saying something they did not. Politicians and government officials have warned about their use ahead of upcoming elections.
The company is talking to “a lot of different experts” about deepfakes, he said, and as AI technology improves he thinks it’s “sensible” to have a specific policy that treats such content differently from how the company typically treats false information online.