Sure, GameStop’s (GME) stock has surged this year. But investors in headphone maker Koss have a message for millennial GameStop traders — hold my coconut pineapple hard seltzer.
Koss (KOSS), a small Milwaukee-based firm, has soared 800% in 2021 — from just under $3.50 a share to about $47. Most of the stock’s gains have taken place in the past week. GameStop, if you’re keeping score, is up “just” a little more than 600% year-to-date.
Why is Koss doing so well? After all, the company reported a nearly 4% drop in sales in its most recent quarter due to weaker demand at big retailers,
It appears that Koss has also received positive mentions from Reddit’s WallStreetBets members. The company, like GameStop, is a target of short-sellers — as hedge fund manager Will Meade pointed out on Twitter. Koss gets a fair amount of love from the headphones subreddit as well.
Koss was not immediately available for comment about the stock’s surge. But CEO Michael Koss said in the company’s October earnings report that things are going better for the company than the headline numbers would suggest.
“We experienced an increase in online direct-to-consumer sales driven by the continuation of people studying and working from home. Additionally, we saw a rebound in our export markets, especially in Europe, and in many of our US-based distributors,” Koss said.
Still, the stock’s huge move has some consequences. Koss was one of eight stocks — along with GameStop, AMC (AMC) and BlackBerry (BB) — that is now restricted by Robinhood. Koss shares were extremely volatile Thursday, swinging from big gains to a nearly 50% loss by midday.