<p>Josh Silverman tells CNN's Clare Sebastian that e-commerce is at risk of becoming a "sea of sameness."</p>
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Etsy CEO rejects 'race to the bottom' in online retail

Josh Silverman tells CNN's Clare Sebastian that e-commerce is at risk of becoming a "sea of sameness."

04:10 - Source: CNN
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<p>Josh Silverman tells CNN's Clare Sebastian that e-commerce is at risk of becoming a "sea of sameness."</p>
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Sheets of USD 20 bills roll through the printing press on July 12, 2012, at the US Bureau of Engraving (BEP) in Washington, DC, where the high-tech presses run 24-hours a day. The BEP is a government agency within the United States Department of the Treasury that designs and produces a variety of security products for the United States government, most notable of which is paper currency for the Federal Reserve. The BEP had its foundations in 1862 with workers signing, separating, and trimming sheets of Demand Notes in the Treasury building. With production facilities in Washington, DC, and in Fort Worth, Texas, during Fiscal Year (FY) 2011, the BEP produced approximately 23.5 million notes a day with a face value of approximately USD USD 453 million. During Fiscal Year (FY) 2011, approximately 5.8 billion notes were delivered at an average cost of 9.1 cents per note. Ninety-five percent of the notes printed each year are used to replace notes already in, or taken out of circulation. Between the Fort Worth and Washington facilities approximately 8.5 tons of ink per day were used during FY 2011. AFP PHOTO / Paul J. RICHARDS (Photo by Paul J. RICHARDS / AFP) (Photo by PAUL J. RICHARDS/AFP via Getty Images)
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