(CNN)Netflix has spent the last few years pushing a boulder uphill, making gradual inroads in garnering Oscar recognition for its movies. Now the streaming service heads into a holiday season with an ambitious slate of films when the pandemic has closed theaters, leveling the awards playing field.
Movies are produced far in advance, so Netflix -- and the rest of the entertainment world -- couldn't have foreseen this scenario coming. But with Netflix's broad distribution reach, its titles actually seem to possess an advantage in terms of being seen and noticed, while blunting any prior stigma associated with people watching them at home.
Notably, Netflix has a number of more traditional holiday stocking stuffers aimed at a family audience through November, including "Dolly Parton's Christmas on the Square" -- a musical with 14 songs -- and a sequel to "The Christmas Chronicles," starring Kurt Russell as Santa Claus.
Around Thanksgiving, though, the service switches heavily into year-end awards mode, with a parade of movies rolling out designed to dazzle members of the Academy of Motion Picture Arts and Sciences -- the group behind the Academy Awards -- as well as the public.
Oscar handicappers are already suggesting Netflix could snag as many as three best-picture nominations. Even if that comes with an asterisk given the number of movies postponed into 2021 due to coronavirus, it would represent a boon in attracting talent and validating the service's film strategy, attempting to stand apart from and above the streaming pack.
The high-profile movies include "Mank," starring Gary Oldman -- a recent Oscar winner for "Darkest Hour" -- as "Citizen Kane" writer Herman J. Mankiewicz, from acclaimed director David Fincher; "The Midnight Sky," a post-apocalyptic drama -- about astronauts returning to Earth after a catastrophe -- starring and directed by George Clooney; and "Hillbilly Elegy," an adaptation of J.D. Vance's bestselling memoir, with Amy Adams and Glenn Close.
Gary Oldman as Herman Mankiewicz with Sean Persaud in 'Mank' (Gisele Schmidt/NETFLIX)
The lineup also features two major stage-to-screen projects: "Ma Rainey's Black Bottom," director George C. Wolfe's telling the August Wilson play, starring Viola Davis and the late "Black Panther" star Chadwick Boseman; and "The Prom," an adaptation of the Broadway musical starring Meryl Streep, the recipient of a record 21 Academy Award nominations and three statuettes.
Those follow "The Trial of the Chicago 7," with a star-studded cast working under writer-director Aaron Sorkin; and Spike Lee's "Da 5 Bloods."
Some smaller projects could also make noise in specific categories, such as "The Life Ahead," a showcase for legendary star Sophia Loren directed by her son Edoardo Ponti.
Netflix has clearly made a dent in the Oscar derby in recent years, earning best-picture nominations for "Roma" in 2019 and "The Irishman" and "Marriage Story" earlier this year, with two dozen bids for last year's releases, more than any other entity.
Translating that into wins, however, has proven more elusive, in part because of voices within the movie industry -- among them director Steven Spielberg -- that still see a distinction between streaming and the theatrical experience and have pushed to preserve the latter.
Practically speaking, coronavirus has largely eradicated those lines in 2020, with the Academy creating a one-time-only exemption that makes movies released directly to streaming eligible for consideration, without requiring a theatrical release to qualify.
The Oscars have revised their schedule, postponing the ceremony from February to April 25, 2021. Other awards have generally followed that calendar, although as the year draws to a close, the likelihood of theaters significantly reopening before the close of the qualifying window seems increasingly remote.
What the movie world will look like in 2021, and the extent to which theaters can mount a comeback, remains to be seen. For Netflix, the short-term reality is that it appears to be in the pole position, to the extent everyone else has been forced to play by its rules.
