The consigliere - John Podesta, one of the top liberal minds in politics, will serve as Clinton's campaign chairman. A former White House chief of staff for Bill Clinton and a top counselor for President Obama, Podesta has the stature to speak truth to power. His influential role in early structural and strategic decisions suggests that he will be a far more hands-on campaign chairman than most.
The consigliere - John Podesta, one of the top liberal minds in politics, will serve as Clinton's campaign chairman. A former White House chief of staff for Bill Clinton and a top counselor for President Obama, Podesta has the stature to speak truth to power. His influential role in early structural and strategic decisions suggests that he will be a far more hands-on campaign chairman than most.
Chip Somodevilla/Getty Images
The manager - Robby Mook impressed Clinton-land when he ran Hillary Clinton's 2008 campaign to primary wins in Nevada, Ohio and Indiana, and again when he led Terry McAuliffe - a longtime Clinton friend and confidant - to the Virginia governor's mansion in 2013. The numbers-focused, Vermont-native has had his hand in hiring many of top campaign strategists this time around and is pushing Clinton's sharp focus on Iowa and New Hampshire.
The manager - Robby Mook impressed Clinton-land when he ran Hillary Clinton's 2008 campaign to primary wins in Nevada, Ohio and Indiana, and again when he led Terry McAuliffe - a longtime Clinton friend and confidant - to the Virginia governor's mansion in 2013. The numbers-focused, Vermont-native has had his hand in hiring many of top campaign strategists this time around and is pushing Clinton's sharp focus on Iowa and New Hampshire.
CSPAN
The strategist - Joel Benenson started to work with Clinton in 2014, when the former secretary of state was mulling a run and piecing a staff together. The lead pollster for President Obama's winning campaign and re-election, who also worked on Bill Clinton's 1996 race, will be the top campaign strategist for Hillary Clinton. His firm is already starting to test themes and messages for this campaign.
The strategist - Joel Benenson started to work with Clinton in 2014, when the former secretary of state was mulling a run and piecing a staff together. The lead pollster for President Obama's winning campaign and re-election, who also worked on Bill Clinton's 1996 race, will be the top campaign strategist for Hillary Clinton. His firm is already starting to test themes and messages for this campaign.
Stephen Lovekin/Getty Images
The adman - Jim Margolis also once worked to defeat Hillary Clinton. Now, he is working with her. Margolis was a senior adviser to both President Barack Obama's successful campaigns and has worked with a number of senators, including Senate Minority Leader Harry Reid. Margolis will server as Clinton's top media adviser and ad maker.
The adman - Jim Margolis also once worked to defeat Hillary Clinton. Now, he is working with her. Margolis was a senior adviser to both President Barack Obama's successful campaigns and has worked with a number of senators, including Senate Minority Leader Harry Reid. Margolis will server as Clinton's top media adviser and ad maker.
GMMB website
The right-hand man - Marlon Marshall has long been Robby Mook's trusted right-hand man and is seen as a talented organizer and field director. He knows what went right -- and wrong -- during Hillary Clinton's first presidential race because he was there and will be in charge of making adjustments this time. He helped found the Democratic consulting firm 270 Strategies and during a stint at the White House was tasked with promoting Obamacare enrollment.
The right-hand man - Marlon Marshall has long been Robby Mook's trusted right-hand man and is seen as a talented organizer and field director. He knows what went right -- and wrong -- during Hillary Clinton's first presidential race because he was there and will be in charge of making adjustments this time. He helped found the Democratic consulting firm 270 Strategies and during a stint at the White House was tasked with promoting Obamacare enrollment.
Kris Connor/Getty Images for SiriusXM
The fundraiser - While Hillary Clinton mulled her presidential run, Dennis Cheng pulled double duty for a short time: Working as the chief development officer at The Clinton Foundation and starting to build a 2016 fundraising team. Cheng, who is credited with raising more than $248 million for the foundation since 2011, will fill the campaign's top finance post and take on the daunting task of fortifying what is expected to be a billion-dollar campaign.
The fundraiser - While Hillary Clinton mulled her presidential run, Dennis Cheng pulled double duty for a short time: Working as the chief development officer at The Clinton Foundation and starting to build a 2016 fundraising team. Cheng, who is credited with raising more than $248 million for the foundation since 2011, will fill the campaign's top finance post and take on the daunting task of fortifying what is expected to be a billion-dollar campaign.
Manuel Balce Ceneta/AP Photo
The gate-keeper - Huma Abedin has worn many hats for Hillary Clinton - intern, "body woman," chief of staff - but the title that best describes her is gate keeper and confidant. No one without the last name Clinton is said to have a tighter relationship with the former secretary of state. Although her formal title in the 2016 campaign is not yet clear, she remains one of Clinton's most trusted personal aides.
The gate-keeper - Huma Abedin has worn many hats for Hillary Clinton - intern, "body woman," chief of staff - but the title that best describes her is gate keeper and confidant. No one without the last name Clinton is said to have a tighter relationship with the former secretary of state. Although her formal title in the 2016 campaign is not yet clear, she remains one of Clinton's most trusted personal aides.
Brendan Smialowski/AFP/Getty Images
The wonk - As the campaign's top policy adviser, Jake Sullivan will look to navigate Clinton's campaign through complex issues, particularly on foreign policy matters like Iran. In 2011, Sullivan became the youngest director of policy in department history, an experience that earned him Clinton's implicit respect and trust.
The wonk - As the campaign's top policy adviser, Jake Sullivan will look to navigate Clinton's campaign through complex issues, particularly on foreign policy matters like Iran. In 2011, Sullivan became the youngest director of policy in department history, an experience that earned him Clinton's implicit respect and trust.
Department of State youtube video
The protector- Cheryl Mills is one of Hillary Clinton's closest, longest confidants. She was a top lawyer in the Clinton White House and served as Hillary Clinton's chief of staff at the State Department. She also is a member of the Clinton Foundation board of directors. While Mills isn't expected to hold a formal campaign role, she will continue to have something more important: Hillary Clinton's ear.
The protector- Cheryl Mills is one of Hillary Clinton's closest, longest confidants. She was a top lawyer in the Clinton White House and served as Hillary Clinton's chief of staff at the State Department. She also is a member of the Clinton Foundation board of directors. While Mills isn't expected to hold a formal campaign role, she will continue to have something more important: Hillary Clinton's ear.
Filippo Monteforte/AFP/Getty Images
The enforcer - Most journalists in Washington can remember the last time they got a nasty-gram from Philippe Reines and a simple Google search will lead you to a handful. The veteran of Capitol Hill and Clinton's senior adviser at State has been a part of Clinton's communication team for years and is expected to play a role in 2016. This time, however, it will be from the outside.
The enforcer - Most journalists in Washington can remember the last time they got a nasty-gram from Philippe Reines and a simple Google search will lead you to a handful. The veteran of Capitol Hill and Clinton's senior adviser at State has been a part of Clinton's communication team for years and is expected to play a role in 2016. This time, however, it will be from the outside.
Drew Angerer/Getty Images
The communicator - Jennifer Palmieri has a deep history with Democratic presidential elections and will serve as the campaign's communications director. A member of the team's senior staff, Palmieri is known for her cordial and direct relations with the press, dating back to her time in the first Clinton White House. She last served as President Obama's communications director, but left the White House in March to join the Clinton campaign.
The communicator - Jennifer Palmieri has a deep history with Democratic presidential elections and will serve as the campaign's communications director. A member of the team's senior staff, Palmieri is known for her cordial and direct relations with the press, dating back to her time in the first Clinton White House. She last served as President Obama's communications director, but left the White House in March to join the Clinton campaign.
White House youtube video
The image maven - The job of retooling Hillary Clinton's image will fall primarily to Kristina Schake, a communications veteran whose background includes working for issue campaigns, multinational corporations and Hollywood stars. As Michelle Obama's communications director, Schake was credited with helping to turn the first lady into an everywoman known for dancing on national TV and touring colleges with her daughter.
The image maven - The job of retooling Hillary Clinton's image will fall primarily to Kristina Schake, a communications veteran whose background includes working for issue campaigns, multinational corporations and Hollywood stars. As Michelle Obama's communications director, Schake was credited with helping to turn the first lady into an everywoman known for dancing on national TV and touring colleges with her daughter.
Michael Loccisano/Getty Images for HBO
The brain - Neera Tanden is currently the head of the Center for American Progress. She's worked with Clinton since 1997, serving as a deputy campaign manager in the 2000 Senate campaign, her policy director in the Senate and during the 2008 presidential campaign. The two regularly talk and because CAP is a pro-Clinton research body, Tanden will continue to wield influence inside and outside the campaign.
The brain - Neera Tanden is currently the head of the Center for American Progress. She's worked with Clinton since 1997, serving as a deputy campaign manager in the 2000 Senate campaign, her policy director in the Senate and during the 2008 presidential campaign. The two regularly talk and because CAP is a pro-Clinton research body, Tanden will continue to wield influence inside and outside the campaign.
Chip Somodevilla/Getty Images
The institutionalist - Of all the people working on Clinton's 2016 campaign, Mandy Grunwald may know the Clintons the longest. Grunwald first worked for the Clintons in 1992, when she served as director of advertising on Bill Clinton's presidential campaign. Grunwald has grown closer with Hillary Clinton through the years and guided her advertising on the 2008 campaign. This time, she will be one of the top strategists to shape her message.
The institutionalist - Of all the people working on Clinton's 2016 campaign, Mandy Grunwald may know the Clintons the longest. Grunwald first worked for the Clintons in 1992, when she served as director of advertising on Bill Clinton's presidential campaign. Grunwald has grown closer with Hillary Clinton through the years and guided her advertising on the 2008 campaign. This time, she will be one of the top strategists to shape her message.
Getty Images
The politico - Amanda Renteria, who unsuccessfully ran for Congress in 2014 in Calfornia, will serve as Clinton's national political director. She was the first Latina chief of staff on Capitol Hill when she worked for Michigan Sen. Debbie Stabenow in 2008.
The politico - Amanda Renteria, who unsuccessfully ran for Congress in 2014 in Calfornia, will serve as Clinton's national political director. She was the first Latina chief of staff on Capitol Hill when she worked for Michigan Sen. Debbie Stabenow in 2008.
Amanda Renteria Campaign Office
The techie - Stephanie Hannon left Google and her role as the company's director of product management for civic innovation and social impact to join the Clinton campaign. Hannon will oversee the implementation of Clinton's digital strategy, including both the strategic plans and technical side of building a website, apps and other web platforms for the campaign, most of which fell short to the Obama organization eight years ago.
The techie - Stephanie Hannon left Google and her role as the company's director of product management for civic innovation and social impact to join the Clinton campaign. Hannon will oversee the implementation of Clinton's digital strategy, including both the strategic plans and technical side of building a website, apps and other web platforms for the campaign, most of which fell short to the Obama organization eight years ago.
Google web developer blog
Hillary Clinton's team

Story highlights

Response across social media led to multiple trending topics for Hillary Clinton's presidential announcement

Some responded to her video and her new campaign logo

CNN  — 

Once Hillary Clinton’s official announcement went online, social media responded in a big way, with terms like “Hillary Clinton,” “#Hillary2016,” and yes, even “#WhyImNotVotingforHillary” trending.

Certainly, you couldn’t go far on Twitter (even before Clinton tweeted her announcement), without an opinion or thought on her new campaign (there were over 3 million views of her announcment tweets in one hour, and 750,000 Facebook video views so far by Sunday evening).

Some tweeted their immediate support, with one word:

Others were a tad more verbose.

Others were less than impressed, of course, or found the whole thing anticlimactic:

And there were those tweeting #WhyImNotVotingforHillary:

Along came the remixes and memes:

Yes, that brand new campaign logo got a lot of reaction: Wikileaks even claimed it was stolen.

Leave it also to social media to be the ultimate editor: there was an unfortunate typo in Clinton’s press release.