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Paula Deen’s empire
Paula Deen's empire —
In the wake of the recent deposition in which Paula Deen admitted to using racially charged language, many sponsors and partners have re-evaluated their relationship with the embattled chef. Deen's 15th cookbook, "Paula Deen's New Testament: 250 Favorite Recipes, All Lightened Up," was set to release in October 2013. The book shot to the top of Amazon's pre-order list, but has now been canceled by Ballantine Books.
Michael Loccisano/Getty Images
Paula Deen's empire —
Food Network was the first partner to drop Deen, announcing that after 11 years, it would not renew her contract when it expired at the end of the month. Deen had three shows on the network and released a statement saying in part: "I have had the pleasure of being allowed into so many homes across the country and meeting people who have shared with me the most touching and personal stories. ...This would not have been possible without the Food Network. Thank you again. Love and best dishes to all of ya'll."
foodnetwork.com
Paula Deen's empire —
Smithfield Foods terminated its relationship with the TV chef, saying: "Smithfield condemns the use of offensive and discriminatory language and behavior of any kind. ... Smithfield is determined to be an ethical food industry leader and it is important that our values and those of our spokespeople are properly aligned." Deen became a spokeswoman for Smithfield, the country's largest producer of pork products, in 2006.
Smithfield Foods via PRNewsFoto/AP
Paula Deen's empire —
Deen was a paid spokeswoman for Novo Nordisk, the company that makes the diabetes drug Victoza. The relationship came under fire from fans when it was revealed that Deen had known of her own diabetes diagnosis while still promoting fatty, sugary recipes on air and in print. The company announced that it is suspending its relationship with Deen.
diabetesinanewlight.com
Paula Deen's empire —
QVC features the Paula Deen's Kitchen line of products, including cookware, bakeware and cookbooks. A spokesperson for the brand said: "Paula won't be appearing on any upcoming broadcasts, and we will phase out her product assortment on our online sales channels over the next few months."
from QVC.com
Paula Deen's empire —
Caesar's Entertainment Corporation, which operated four Paula Deen-branded restaurants at its casinos, announced that it is severing ties with the chef. Deen still maintains a flagship restaurant, The Lady & Sons, as well as Uncle Bubba's Oyster House (named for her brother Earl "Bubba" Hiers), both in Savannah, Georgia.
from harrah's cherokee
Paula Deen's empire —
World's largest retailer Walmart cut ties with Deen, saying, "While we appreciate Paula's sincere apologies for statements she made in her past ... we have mutually decided that it is in the best interests of both parties to part ways at this time."
from walmart.com
Paula Deen's empire —
Sears Holding Corp., the parent company of both Sears and Kmart, said in a statement: "After careful consideration of all available information, we have made the decision to phase out all products tied to the brand. We will continue to evaluate the situation." Both stores carried cookware under the Deen brand.
from kmart.com
Paula Deen's empire —
Home Depot and Target have both announced that they will stop carrying Paula Deen-branded kitchen and cookware items and phase out existing inventory.
from homedepot.com
Paula Deen's empire —
Hoffman Media publishes the bimonthly Cooking with Paula Deen magazine, which boasts circulation of nearly 1,000,000, according to Deen's website.
pauladeenmagazine.com
Paula Deen's empire —
In 2008, B. Lloyd's nut company announced a multiyear partnership with Deen. The celebrity chef develops and promotes recipes for the brand.
blloyds.com
Paula Deen's empire —
Gobo Seafood sells Paula Deen Southern Dishes -- like Savannah crab cakes, seafood dip, seafood stews, crab stuffed seafood, fried shrimp, and catfish -- at grocery stores nationwide. The relationship began in 2009 and recipes are adapted from Deen's popular dishes at The Lady & Sons restaurant.
gobo.us
Paula Deen's empire —
Fans can enjoy a Paula Deen-themed vacation at the chef's beach house, the "Y'all Come Inn" on Tybee Island, near Savannah, Georgia. Perks include "VIP Guaranteed reservations" at Uncle Bubba's Oyster House and The Lady & Sons restaurant and a personalized Paula Deen cookbook.
from mermaidcottages.com
Paula Deen's empire —
Fans can sail to the Caribbean on Celebrity Cruises' Reflection for a week-long jaunt with the embattled chef. Demand for Paula Deen Cruises has been so high, a second one has been added for 2014, according to Alice Travel, which hosts the venture.
Lui Siu Wai/XINHUA /LANDOV
Paula Deen's empire —
Kaleen Rugs licensed a collection of Paula Deen Comfort Rugs, which debuted in 2008. The line has since been discontinued.
from kaleen.com
Paula Deen's empire —
At the end of 2012, Serta discontinued its line of Paula Deen Home-branded mattresses.
from serta.com
Paula Deen's empire —
For two seasons, Kraft Foods' "Real Women of Philadelphia" campaign employed Deen as the celebrity host of a contest for home cooks who shared cooking videos featuring the brand's signature cream cheese. Kraft has not worked with Deen since early 2012.