Singer Ruben Albarran of Cafe Tacuba performs at the NPR show at the 2013 South by Southwest Music, Film and Interactive Festival in Austin, Texas, on Wednesday, March 13. The festival runs through March 17.
Scenes from SXSW —
Singer Ruben Albarran of Cafe Tacuba performs at the NPR show at the 2013 South by Southwest Music, Film and Interactive Festival in Austin, Texas, on Wednesday, March 13. The festival runs through March 17.
Mark Davis/Getty Images for SXSW
A musician performs on the street near the festival on March 13.
Photos: Scenes from SXSW —
A musician performs on the street near the festival on March 13.
Michael Buckner/Getty Images for SXSW
Fans attend the iHeartRadio showcase on Tuesday, March 12.
Scenes from SXSW —
Fans attend the iHeartRadio showcase on Tuesday, March 12.
Roger Kisby/Getty Images for iHeartradio
The Canadian band Tegan and Sara performs on March 12.
Scenes from SXSW —
The Canadian band Tegan and Sara performs on March 12.
Roger Kisby/Getty Images for iHeartradio
People crowd the streets outside the iHeartRadio showcase on March 12.
Scenes from SXSW —
People crowd the streets outside the iHeartRadio showcase on March 12.
Roger Kisby/Getty Images for iHeartradio
Macklemore performs on March 12.
Scenes from SXSW —
Macklemore performs on March 12.
Roger Kisby/Getty Images for iHeartradio
Fans watch Macklemore & Ryan Lewis on March 12.
Scenes from SXSW —
Fans watch Macklemore & Ryan Lewis on March 12.
Roger Kisby/Getty Images for iHeartradio
Screens light up the bar at the VEVO TV Launch on March 12.
Scenes from SXSW —
Screens light up the bar at the VEVO TV Launch on March 12.
Vivien Killilea/Getty Images for VEVO
Talib Kweli performs on Monday, March 11.
Scenes from SXSW —
Talib Kweli performs on Monday, March 11.
John Sciulli/Getty Images for Samsung
Actor Tony Danza arrives at the screening of "Don Jon" at the Paramount Theatre in Austin on March 11.
Scenes from SXSW —
Actor Tony Danza arrives at the screening of "Don Jon" at the Paramount Theatre in Austin on March 11.
Michael Buckner/Getty Images for SXSW
Director Joseph Gordon-Levitt introduces his film "Don Jon" at the Paramount Theatre on March 11.
Scenes from SXSW —
Director Joseph Gordon-Levitt introduces his film "Don Jon" at the Paramount Theatre on March 11.
Michael Buckner/Getty Images for SXSW
Actress Selena Gomez, left, director Harmony Korine and actress Ashley Benson gather in the green room to discuss their film "Spring Breakers" on Tuesday, March 10.
Scenes from SXSW —
Actress Selena Gomez, left, director Harmony Korine and actress Ashley Benson gather in the green room to discuss their film "Spring Breakers" on Tuesday, March 10.
Michael Buckner/Getty Images
"Spring Breakers" premieres during the 2013 SXSW Music, Film and Interactive Festival at Austin's Paramount Theatre on March 10.
Scenes from SXSW —
"Spring Breakers" premieres during the 2013 SXSW Music, Film and Interactive Festival at Austin's Paramount Theatre on March 10.
Michael Buckner/Getty Images for SXSW
Gomez arrives at the "Spring Breakers" premiere on March 10.
Scenes from SXSW —
Gomez arrives at the "Spring Breakers" premiere on March 10.
Michael Buckner/Getty Images for SXSW
Tardar Sauce, better known by her viral Internet meme name "Grumpy Cat," has been a hit at SXSW. <a href="index.php?page=&url=http%3A%2F%2Fwww.cnn.com%2F2013%2F03%2F10%2Ftech%2Fweb%2Fgrumpy-cat-sxsw%2Findex.html%3Fhpt%3Dhp_c2" target="_blank">Read more.</a>
Scenes from SXSW —
Tardar Sauce, better known by her viral Internet meme name "Grumpy Cat," has been a hit at SXSW. Read more.
Daniel Petty/Denver Post/Getty Images
Venture capitalist Guy Kawasaki, left, and Amit Singhal of Google speak onstage at the Andy Rubin conversation with Guy Kawasaki on March 10.
Scenes from SXSW —
Venture capitalist Guy Kawasaki, left, and Amit Singhal of Google speak onstage at the Andy Rubin conversation with Guy Kawasaki on March 10.
Amy E. Price/Getty Images for SXSW
SXSW attendees play computer games on March 10 at the Austin Convention Center.
Scenes from SXSW —
SXSW attendees play computer games on March 10 at the Austin Convention Center.
David Paul Morris/Bloomberg via Getty Images
A man advertises free tacos and beer during SXSW on March 10.
Scenes from SXSW —
A man advertises free tacos and beer during SXSW on March 10.
Jesse Knish/Getty Images for SXSW
SXSW attendees get a ride through the streets of Austin on March 10.
Scenes from SXSW —
SXSW attendees get a ride through the streets of Austin on March 10.
Jesse Knish/Getty Images for SXSW
Country singer Willie Nelson attends the March 10 premiere of "When Angels Sing" at SXSW.
Scenes from SXSW —
Country singer Willie Nelson attends the March 10 premiere of "When Angels Sing" at SXSW.
Michael Buckner/Getty Images for SXSW
People attend a Samsung Galaxy event featuring "Arrested Development" creator Mitch Hurwitz and actors Will Arnett and Jeffrey Tambor on March 10.
Scenes from SXSW —
People attend a Samsung Galaxy event featuring "Arrested Development" creator Mitch Hurwitz and actors Will Arnett and Jeffrey Tambor on March 10.
John Sciulli/Getty Images for Samsung
Band of Horses performs during the Samsung Galaxy Sound Stage at SXSW on Saturday, March 9.
Scenes from SXSW —
Band of Horses performs during the Samsung Galaxy Sound Stage at SXSW on Saturday, March 9.
John Sciulli/Getty Images for Samsung
Black Thought and The Roots perform on March 9 during the Samsung Galaxy Sound Stage event.
Scenes from SXSW —
Black Thought and The Roots perform on March 9 during the Samsung Galaxy Sound Stage event.
John Sciulli/Getty Images for Samsung
An attendee uses her mobile phone to snap a picture of The Roots' show on March 9.
Scenes from SXSW —
An attendee uses her mobile phone to snap a picture of The Roots' show on March 9.
John Sciulli/Getty Images for Samsung
From left, director Joe Swanberg, actress Olivia Wilde and actor Jake Johnson attend the world premiere of "Drinking Buddies" on March 9 at SXSW.
Scenes from SXSW —
From left, director Joe Swanberg, actress Olivia Wilde and actor Jake Johnson attend the world premiere of "Drinking Buddies" on March 9 at SXSW.
Michael Buckner/Getty Images
Chris Anderson speaks with Elon Musk, founder of SpaceX, co-founder of PayPal and Tesla Motors, during the Elon Musk Keynote speech on March 9.
Scenes from SXSW —
Chris Anderson speaks with Elon Musk, founder of SpaceX, co-founder of PayPal and Tesla Motors, during the Elon Musk Keynote speech on March 9.
Sean Mathis/Getty Images
A capacity crowd fills the Austin Convention Center for the Elon Musk Keynote on March 9.
Scenes from SXSW —
A capacity crowd fills the Austin Convention Center for the Elon Musk Keynote on March 9.
Sean Mathis/Getty Images/File
Airbnb co-founder Nate Blecharczyk, from left, Juliet Gorman of Etsy, RelayRides founder Shelby Clark and Tom O'Reilly speak at the "David Over Goliath: Power of the Sharing Economy" panel on March 9.
Scenes from SXSW —
Airbnb co-founder Nate Blecharczyk, from left, Juliet Gorman of Etsy, RelayRides founder Shelby Clark and Tom O'Reilly speak at the "David Over Goliath: Power of the Sharing Economy" panel on March 9.
Michael Buckner/Getty Images
Attendees listen intently during the "David Over Goliath" panel on March 9.
Scenes from SXSW —
Attendees listen intently during the "David Over Goliath" panel on March 9.
Michael Buckner/Getty Images
Fans line up for a screening of "The Incredible Burt Wonderstone" on Friday, March 8.
Scenes from SXSW —
Fans line up for a screening of "The Incredible Burt Wonderstone" on Friday, March 8.
Michael Buckner/Getty Images
Actor Jim Carrey poses with a fan on March 8 before the SXSW screening of his film "The Incredible Burt Wonderstone."
Scenes from SXSW —
Actor Jim Carrey poses with a fan on March 8 before the SXSW screening of his film "The Incredible Burt Wonderstone."
Michael Buckner/Getty Images
Actors Josh Duhamel, left, and Dan Fogler attend the SXSW screening of "Scenic Route" at the Topfer Theatre on March 8.
Scenes from SXSW —
Actors Josh Duhamel, left, and Dan Fogler attend the SXSW screening of "Scenic Route" at the Topfer Theatre on March 8.
Mark Davis/Getty Images
Attendees arrive at the Austin Convention Center on March 8 at the start of SXSW.
Scenes from SXSW —
Attendees arrive at the Austin Convention Center on March 8 at the start of SXSW.
Jesse Knish/Getty Images