President Joe Biden’s reelection campaign has been steadily advertising since his disastrous debate performance last month, even amid growing pressure from his party to step aside as the nominee.
According to AdImpact data, the Biden campaign has spent $37.7 million on advertising between June 28, the day after the debate, and Friday. That’s contributed to a significant advertising gap between Democrats and Republicans over that time – including campaigns and all allied outside groups, Democrats have spent $64.3 million on advertising since the debate, while Republicans have spent $19.3 million.
Since the start of the 2024 cycle, the Biden campaign has poured resources into an aggressive early advertising campaign, spending more than $151.7 million total on ads so far, including TV, digital and radio.
Notably, Biden’s campaign has not committed substantial ad dollars to future reservations in the months ahead – the campaign currently has no ad bookings beyond the month of July – which could require cancellation if Biden is replaced as the nominee.
While steadfastly pouring millions into advertising over the last month, Biden’s campaign has also continued producing new ads. On Friday, the campaign launched its latest spot, focused on abortion rights, warning voters that “overturning Roe was just the beginning.”
In contrast to the Biden network’s operation, former President Donald Trump’s campaign has left most of the paid advertising to allied outside groups, spending just $19 million on ads since he launched his campaign, with most of that coming during the GOP presidential primary earlier this year.
But picking up that slack, a leading pro-Trump super PAC, MAGA Inc., has spent $121.5 million on ads so far, including more than $45 million in future ad bookings still to air through November. And Trump allies are marshaling several other well-funded outside groups that are pledging to spend tens of millions more supporting his bid, including megadonors such as Miriam Adelson and Elon Musk.
