On Wednesday, streaming giant Netflix made the surprise announcement that its services would be extended to cover 130 new countries.
The new markets include all African countries, and Twitter users across the continent rejoiced to discover that their favorite shows would become available.
After the initial excitement, attention quickly turned to the implications for less popular local rivals. South African model Calvin Peterson hailed a new era.
One enthusiast set up a spoof account to troll the competition.
We took a reading of the public mood through a poll via the CNN Africa Twitter account, which offered little comfort to satellite service DSTV. The company itself joined the debate in an attempt at damage control. (answer the poll to see the results)
Some users considered challenges for the new arrival, and hoped Netflix would adapt to local needs.
Others were skeptical and wondered how well the service would perform in Africa…
…or if it would be too expensive for all but the elite.
Some even felt a little cheated.
This Nairobi-based journalist saw positive implications for local economic prospects.
A Kenyan user saw opportunities for cultural development.
But this fan knew what was really important.
Netflix is now available in all 54 African countries, and pretty much everywhere else in the world except China, Crimea, North Korea and Syria.